Our Story

October 17th, 2019 marked the 40th anniversary of Aura Hair Group’s flagship salon, St. Vital Unisex. Founding members Pat Potenza, Michele Santarsieri, Tony Santarsieri, Rocco Macchia and Pasquale Martino, emigrated from Italy and all brought the same dreams, dedication, and strong work ethic, which was the backbone of their business.

As their families and passion grew, so did their business, with Aura Hair Salons, Revolutions Salon + Spa and Modern Man Barbershops, which soon followed.

Each partner brought their talent as stylists to educate, mentor and inspire their families and hairstylists throughout Winnipeg. They landed weekly space in the WINNIPEG FREE PRESS with “The Image Makers” and styling local CBC television actors, as well as travelled the world attending and competing in World Championship hair shows. The care they have for every client was the seed that grew into 13 salons and barbershops in Winnipeg and 2 in Vancouver.

There have been countless opportunities for the founders and their teams to build in Winnipeg. The relationships over the decades allowed them to be a part of their clients lives and their ever-changing styles. This dream which carried overseas, now employs over 350 stylists and has a presence in every major shopping centre in Winnipeg.

This city gave us, our families, and our teams the opportunity to follow our passion and help thousands of clients feel and look their best over the past 40 years.