Description

WHAT IT IS: a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

WHY IT’S SPECIAL: build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point. claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use.
innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.

WHO IT’S FOR: made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.

KEY INGREDIENTS: bond cure technology - an innovative complex that targets the most abundant bonds in hair
plant butters - rich in nutrients like omega fatty acids, vitamins, and minerals
vegan proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source
sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

Free of Sulfates, Parabens, Phthalates, Mineral oil, and Petrolatum
Cruelty free and Vegan Certified

our haircare packaging is 100% recyclable. beginning 2022, amika no longer produces bottles with 100% virgin plastic. we've re-worked all of our plastic bottles to use up to 90% post consumer recycled (PCR) plastics.