Description

WHAT IT IS: our normcore signature shampoo that gently cleanses all hair types.

WHO IT’S FOR: works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
suitable for chemical + color treated hair

WHY IT’S SPECIAL: it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.
coconut acid - provides excellent lathering and conditioning.

Free of Sulfates, Parabens, Phthalates, Mineral oil, and Petrolatum
Cruelty free and Vegan Certified

our haircare packaging is 100% recyclable. beginning 2022, amika no longer produces bottles with 100% virgin plastic. we've re-worked all of our plastic bottles to use up to 90% post consumer recycled (PCR) plastics.